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When a real estate agent leaves a brokerage that provided their website, their online presence can suffer in several ways:

  • Website Disappearance: Often, the website disappears entirely. It might be linked to the brokerage domain and ceases to function when the agent leaves.
  • Loss of Search Engine Ranking: The website may have built up some search engine optimization (SEO) value over time. Leaving the brokerage means losing that website and its SEO ranking, making it harder for potential clients to find the agent online.
  • Loss of Content and Branding: The website likely contained the agent’s content, photos, and branding elements. All of this disappears along with the website itself.
  • Loss of Client Leads and Contact Information: Leads captured through the website’s contact form might be inaccessible, hindering communication with potential clients.

Essentially, the agent loses control of their online identity and has to start rebuilding from scratch. This can be a major setback, especially for agents who have invested time and effort into establishing their online presence through the broker-provided website.

When a real estate agent gets their own personally branded website their online presence gains significant advantages and future-proofs their brand:

  • Ownership and Control: The website belongs to the agent, not the brokerage. This means it stays with them regardless of broker changes.
  • Lasting Online Presence: The website remains active and accessible, ensuring potential clients can always find the agent online.
  • SEO Benefits: Zen Largo websites are optimized for search engines. This helps the agent rank higher in search results, even after leaving a brokerage.
  • Branded Content: The website can be fully customized with the agent’s branding, photos, and content, establishing a strong, lasting identity.
  • Lead Capture and Management: Leads generated through the website’s contact form go directly to the agent, ensuring they never miss out on potential clients.
  • Future Flexibility: The agent controls their website and can easily update it with new information, listings, or branding elements as needed, regardless of brokerage affiliation.

 

In essence, your own website empowers you to take control of your online presence and build a lasting brand that transcends any potential broker changes.

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